No description for this product could be found, but have a look over at Amazon for reviews and other information.
I need to find active e-mail addresses to send them my promotional items for my affiliate business. Can anyone tell me how?
One of the hardest aspects of running a brick-and-mortar or ecommerce building is keeping tabs on supply and demand. Most of the business ventures which fail involved a product with little or no demand, or the supply was so great that customers were never pressured to buy. They could buy whenever they felt like it.
Most business owners overlook the importance of supply and demand when they set up a marketing campaign. They are more interested in SEO, and banner exchanges. They explore Pay Per Click programs, and traffic generating opportunities. All of their time is spent learning how to gain exposure. Very little is spent on learning about their customers, and measuring the supply and demand of their product.
A Good Product Addresses The Demand
One of the most important aspects of marketing is a good product. It is amazing how many ecommerce businesses start without a product to sell. The business owner believes that their drop ship store is their product. Or, they believe that their ebook is the product.
This is not a product. Your product is not something tangible which people will pay for. In fact, most products can be found in a dozen places, so there is no reason for anyone to feel pressured to buy before leaving the website.
The product is what the customer will leave the website with. A book on property management, a training course on stock investing, a starter kit for a work at home business, these are not products.
All products fall into three categories:
1. They solve a problem.
2. They make life easier.
3. They help people improve.
If a website sells a starter kit for work at home businesses, then it should address these three aspects of the product. What problems will this product solve? How will this product make the business owner’s life easier? How will the business owner get an edge over the competition with this product? The answers to these questions are the ‘real product.’
That is why one website can make thousands of dollars a month, selling ebooks on investing, while others fail. Take the website www.fool.com as an example. This website has mastered the art of selling their ‘problem solving’ products. Yes, you can arrange a mortgage through one of their brokers…but the reason why you sign with their broker, is because they promise to help you save money, or #2 on our list.
Supply
Another important aspect is to address the supply. There are thousands of websites selling Ipods for less than retail. There are hundreds of thousands of sites that help people start a business. The supply is big. However, is there a demand?
The demand can be drastically reduced by addressing singular problems involved with starting up a business. For example, many websites tell small business owners to visit their local municipal offices and learn what is involved with importing or exporting. However, a website that doesn’t tell people this, instead, it offers a quick importing/exporting tutorial will have a problem solving product.
The Ipod store, which includes every single Ipod accessory, including places where it is legal to download songs will do better than an ecommerce store that lists thousands of electronics.
Supply & Demand
Put them together. Demand is convincing people that there is some reason they need to buy the product now. It doesn’t matter if there are 40 000 other websites selling the same product. Focus on 1 – 3 problems that your product will solve and broadcast it across the net.
Supply does not necessarily mean the number of product for sale. Instead, it means the number of product that your customers have available to them. There may be 1000 ebooks on property investing – each one good. However, yours may be the only one entitled ‘How to Build a Property Portfolio Without Loosing Your Family Home.’
Now, the supply has narrowed to – 1 – You.
Everyone wants to have a successful Internet website. In order to be successful you need visitors and in order to have visitors you need traffic. So how do you go about drive traffic? Type “How to increase Internet Traffic” into Google and you will get thousands of results. But we have made a little list of some ways you may not have thought of. Here are five unlikely ways to get more traffic to your website. Sure – there are many, many more. These are just a few to get you going.
Write 5-10 articles and submit them to popular article directories like EzineArticles.com, ArticlesBase.com and Buzzle.com. 5-10 articles won’t get you a lot of traffic, but you might find that article writing and marketing is not as hard as you thought. These articles can vary in size and scope. They should feature subjects related to your business or website.
You don’t need a recording studio to make a video that gets thousands of views. You can use a phone these days. Take a look at some of the videos on YouTube that are getting a lot of traffic. Make a video yourself. Try to be creative, catchy and make it cut through the clutter. You will be surprised how many people watch it.
Simply add a link for your website to the end of every email you send. It only takes 5 minutes to add a link to your email, and even if it just gets you one visitor, it was worth it.
Write some ads and place them on Craigslist and on other classified ad websites. You will get traffic from these ads for months and you will also build your backlinks along the way. And the best thing is – they are free.
This is one of the best ways to advertise your website. Just write a small ebook that people can download and send to others for free. Make sure that you specify on the first page that your readers have complete and free give-away rights and that they can send the ebook to anyone at anytime. This is a surefire way to get more traffic to your website. There are a lot of ways to get more internet traffic for your website – these are five you may not have thought of.
So you’ve decided to blog, but aren’t sure whether you should host the blog yourself or sign up for a free service like blogger.com. It’s a dilemma that many bloggers face. There are pros and cons to both, which makes the decision difficult for many. Neither is perfect, and neither is for everyone. Fortunately, you should be able to make the best decision for you if you are armed with adequate knowledge of both. In this newsletter, we’ll go over services like blogger.com and others, plus software that allows you to host your own blog. We’ll also go over the pros and cons of each. After reading this, you will know which is best for you.
Who offers free blog hosting?
Many sites offer free blog hosting. Among them are Forumer, Blogger, BlogEasy, Aeonity, BlogThing and Blogates. A quick search for “free blog” on Google reveals many possibilities.
What software can I use to host my own blog?
Like free blog hosting, there are many possibilities for software that makes hosting your own blog easy. Most of them are free to use. These include:
Word Press(the most popular software)
Apache Roller
Blosxom
Geeklog
Textpattern
LifeType
There is also blog software which you can purchase for use on your site. These include:
Community Server
Movable Type
Radio User Land
One negative about using software and hosting your own blog is that the process can often times be complicated. You have to download the software and install it to your server, which doesn’t always go easily. It’s particularly hard for those who don’t have a lot of experience installing things on servers.
Why should I remotely host my blog at a place like Blogger?
Places like Blogger allow you to host your blog there. It’s a good option for many people.
The Pros
• It’s easy to set up and maintain a blog. You don’t have to go through the trouble of installing software and configuring it to work on your server. All you have to do is sign up for an account and start posting.
• It’s friendly for beginning bloggers. Sites that host blogs offer good tutorials on how to make your blog postings, so that even someone who is completely new to the concept of blogging can do it easily.
• Most blog hosting sites are completely free to use. There is no need to pay for things like a domain name and hosting.
• Monetizing your blog is easy. Rather than having to manually put HTML/Javascript codes on your blog to manually set up things like AdSense and Pay Per Click advertising, you can select an option on most blog hosting sites that does much of the work for you.
The Cons
• You don’t have as many options to customize your blog.
Remotely hosted blogs are admittedly somewhat limited in terms of what you can actually do on them. You have to stick with what is provided to you in terms of look and features.
• The URL you get is always yourname.BLOGSITE.com. You don’t get to have a custom domain name like YOURNAME.com. This can possibly hurt traffic to your blog.
• Blogs hosted on free blog sites don’t look as professional as self hosted blogs.
Why should I self-host my blog?
The Pros
• You have more options and more flexibility. You are able to tweak the blog to your liking.
• Your URL is your address for your blog. Rather than having go to where your blog is hosted to read it, they can read it right from your site.
• The ability to make your blog look professional. Blogs that are hosted on sites of their own tend to look a lot better than those hosted on free sites.
• More space for your blog. Free blog sites usually place a restriction on how much space you have for things like photos and music. By hosting your own blog, you are able to use as much space as you need.
The Cons
• There are sometimes problems with setting up blog software to run on your site and server. If you aren’t experienced when it comes to working with mySQL, the process will be hard.
• Updates aren’t as easy to post.
• You have to manually set up programs to monetize your blog.
However, if you are good with HTML/Javascript, this shouldn’t be too hard.
• You have to pay for your own hosting and domain
As you can see, there are pros and cons to both. Which should you choose? Well, it depends on who you are and what you intend to use your blog for. If you intend to use it for business, then a self-hosted blog is the best idea. If it’s a personal blog, then a free hosted blog will probably be fine for you.
Closely examine all of the pros and cons mentioned above.
That way, you’ll be able to make the best decision for you!
