One of the hardest aspects of running a brick-and-mortar or ecommerce building is keeping tabs on supply and demand. Most of the business ventures which fail involved a product with little or no demand, or the supply was so great that customers were never pressured to buy. They could buy whenever they felt like it.
Most business owners overlook the importance of supply and demand when they set up a marketing campaign. They are more interested in SEO, and banner exchanges. They explore Pay Per Click programs, and traffic generating opportunities. All of their time is spent learning how to gain exposure. Very little is spent on learning about their customers, and measuring the supply and demand of their product.
A Good Product Addresses The Demand
One of the most important aspects of marketing is a good product. It is amazing how many ecommerce businesses start without a product to sell. The business owner believes that their drop ship store is their product. Or, they believe that their ebook is the product.
This is not a product. Your product is not something tangible which people will pay for. In fact, most products can be found in a dozen places, so there is no reason for anyone to feel pressured to buy before leaving the website.
The product is what the customer will leave the website with. A book on property management, a training course on stock investing, a starter kit for a work at home business, these are not products.
All products fall into three categories:
1. They solve a problem.
2. They make life easier.
3. They help people improve.
If a website sells a starter kit for work at home businesses, then it should address these three aspects of the product. What problems will this product solve? How will this product make the business owner’s life easier? How will the business owner get an edge over the competition with this product? The answers to these questions are the ‘real product.’
That is why one website can make thousands of dollars a month, selling ebooks on investing, while others fail. Take the website www.fool.com as an example. This website has mastered the art of selling their ‘problem solving’ products. Yes, you can arrange a mortgage through one of their brokers…but the reason why you sign with their broker, is because they promise to help you save money, or #2 on our list.
Supply
Another important aspect is to address the supply. There are thousands of websites selling Ipods for less than retail. There are hundreds of thousands of sites that help people start a business. The supply is big. However, is there a demand?
The demand can be drastically reduced by addressing singular problems involved with starting up a business. For example, many websites tell small business owners to visit their local municipal offices and learn what is involved with importing or exporting. However, a website that doesn’t tell people this, instead, it offers a quick importing/exporting tutorial will have a problem solving product.
The Ipod store, which includes every single Ipod accessory, including places where it is legal to download songs will do better than an ecommerce store that lists thousands of electronics.
Supply & Demand
Put them together. Demand is convincing people that there is some reason they need to buy the product now. It doesn’t matter if there are 40 000 other websites selling the same product. Focus on 1 – 3 problems that your product will solve and broadcast it across the net.
Supply does not necessarily mean the number of product for sale. Instead, it means the number of product that your customers have available to them. There may be 1000 ebooks on property investing – each one good. However, yours may be the only one entitled ‘How to Build a Property Portfolio Without Loosing Your Family Home.’
Now, the supply has narrowed to – 1 – You.

Hi Everyone,

What if I were to show you how to make money using affiliate marketing, and tell you what steps to take, without charging you for the information? Would you listen? What if I summed everything up and gave you direction, so you would be equipped with the knowledge needed to make a legitimate income, even if you don’t have OR want a website? How about in addition, I break down advertising strategies, and tell you how to make the best of internet traffic, so you don’t go OUT of business once you start? Does any of this sound good? Well, I am about to tell you FOR FREE how to get a brand new marketing business off the ground. Even if you are a slow learner and have VERY limited time, I can assure you that this information can allow you to retire from your nine to five lifestyle within your first year of business. All you need to do is learn and apply it.

So let’s start from the beginning. In order to make money online you need three things: The mindset to succeed and not quit. The skills to put knowledge into action. And last, a good product or service to promote, so you are not selling junk and building a bad reputation for yourself.

Well, to have the mindset to succeed, you simply need the passion to do whatever it takes, and it appears that you already have that or you wouldn’t be here right now. So, great.

The skill comes with practice. Once you start DOING it, it starts to make sense. Slowly but surely you can put together a network of affiliate links all across the internet to build yourself a flow of immediate as well as residual income.

Finding a good product or service to promote is actually pretty simple. You have seen hundreds of scams yourself, I’m sure. Use your instincts. Your gut will tell you what and who is legitimate.

So, let’s get started. Let’s say your long term goal is to build a website that rivals the big corporations, but there is too much work involved if you are new to marketing. Many people buy a template, fill in the blanks, and call it good. After spending a few hundred dollars in pay per click ads, they quit because they haven’t made ANY money. I know, some people have to learn the hard way. You can tell if a site was put together too fast, or if the person has no idea what they are doing. Even if you have a couple affiliate links on your site that would make you money, the sales won’t come in because your site looks cheap. Bottom line.

Here is the good news. Technically, you don’t need a website to make money. If you go to Clickbank.com you can register for free as an affiliate. Go through their list of programs and choose an ebook or membership program to promote. Click where it says to create an affiliate link. When it comes up, it should look something like yournickname.thecompanyyoulike.hop.clickbank.net/. Now, you can buy ads and put your link in them to send visitors to the site you are promoting. When someone clicks on this it will send them directly to the company website. When a sale is made on the site, your affiliate link is tracked back to Clickbank and they will send you a check for a percentage of the sale. Clickbank sends out checks to all their affiliates every two weeks. They are the biggest “affiliate network” online and act as a middleman to make all financial transactions safe and secure. So if you do that, you will make money without a website, MAYBE. For one, pay per click can be very dangerous to a beginner (I will explain more) and for two, your commissions will only be $20. You know, give or take a little.

There is another problem too. When doing PPC, people want to click YourName.com, not some long ridiculous link. They don’t want another affiliate to make money. So what do you do. You buy a domain name, redirect the url to your affiliate link, and BAM. You have YourName.com. You can do this using GoDaddy.com and they have video tutorials if you can’t figure it out.

So, assuming you have a product to promote, how should you advertise? As far as pay per click ads, I would stick with the popular search engines, and bid cheap. The best way is to actually have different ads in different search engines. Use very specific ad content too, so you have targeted traffic (and you get charged less.) There is nothing worse than having people click your ads that are not really interested in what you are offering. This will result in loss of funds and very few sales. Don’t get into bidding wars either, where you are fighting for the top spot in a certain search result. Everyone clicks on the number one spot out of curiosity. Most clicks don’t covert into sales. It is actually better to be number 5, 6, or 7, than 1 or 2. Even if you are 6 pages down because your bid is so low, eventually someone will see your ad. The best part about this is, the person who clicked your ad is TRULY interested in what you are offering, and this will most likely result in a sale. You could make $30 off a $.05 ad. If you were to repeat that over and over, you would become wealthy your first year.

Now I have to clarify that I am speaking of PPC above. If you have high organic ranking that you didn’t pay for, then by all means, get as close to the top as you can. But if you are a beginner, you don’t have to worry about having organic ranking any time soon.

Ad costs keep going up.  You won’t even be able to get listed for a $0.05 bid nowadays.  They will make you pay WAY more than that or your ad won’t even show.  What a pain, right?  Yes… but the story isn’t over yet.

If you don’t have the money to do paid advertising, no big deal. I have advertised in every avenue know to man. You know what? This is my favorite. Writing articles that give me free permanent links to my website. It takes a while to build traffic this way, but it is VERY effective once you have put in your time. There is plenty of free information available. Anything you don’t understand, just Google it, and read what comes up.

Submit your articles manually, or at least do due research. Automatic submission may not always work the way they claim it does. You pay for it. It gets blocked as spam. They keep your money, and you get nothing. They are not all like that, but just be careful what you pay for.  I have even used “article submitting software” and it’s not that great.  It doesn’t even work on half of the websites so it’s more of a pain than a help.  Plus, directories hate auto submission.  Just do it manually and everyone is happy. 

I have read ebooks from numerous membership companies that offer affiliate websites. I actually bought the memberships and read the information. I have gained vast knowledge through most of them, though some were junk. I’m sure you know that you can get a free affiliate website with the purchase of an ebook or whatever from many gurus. They give you a “review” site. The kind that say, “I have reviewed 617.5 websites (like that is even possible) and here are the top 3 ways to make $713.18 a day online.  Give me a break.  Just because you quote some “exact” number doesn’t make it REAL.  The people that get these sites for free and promote them have no idea what they are even promoting, they just want a commission from Clickbank for the sale. Plus they never even reviewed 600 sites in the first place. It is a complete lie. 

KNOW WHAT YOU ARE SELLING. 

I have much more to share, but I know your time is limited.  I could build you an ORIGINAL website that is keyword targeted, and search engine optimized.  Plus there are a few more traffic tips and things like that on the website too. 

To Your Success,

Andrew Hittle.com

Everyone wants to have a successful Internet website. In order to be successful you need visitors and in order to have visitors you need traffic. So how do you go about drive traffic? Type “How to increase Internet Traffic” into Google and you will get thousands of results. But we have made a little list of some ways you may not have thought of. Here are five unlikely ways to get more traffic to your website. Sure – there are many, many more. These are just a few to get you going.

Write 5-10 articles and submit them to popular article directories like EzineArticles.com, ArticlesBase.com and Buzzle.com. 5-10 articles won’t get you a lot of traffic, but you might find that article writing and marketing is not as hard as you thought. These articles can vary in size and scope. They should feature subjects related to your business or website.

You don’t need a recording studio to make a video that gets thousands of views. You can use a phone these days. Take a look at some of the videos on YouTube that are getting a lot of traffic. Make a video yourself. Try to be creative, catchy and make it cut through the clutter. You will be surprised how many people watch it.

Simply add a link for your website to the end of every email you send. It only takes 5 minutes to add a link to your email, and even if it just gets you one visitor, it was worth it.

Write some ads and place them on Craigslist and on other classified ad websites. You will get traffic from these ads for months and you will also build your backlinks along the way. And the best thing is – they are free.

This is one of the best ways to advertise your website. Just write a small ebook that people can download and send to others for free. Make sure that you specify on the first page that your readers have complete and free give-away rights and that they can send the ebook to anyone at anytime. This is a surefire way to get more traffic to your website. There are a lot of ways to get more internet traffic for your website – these are five you may not have thought of.

A Great Idea For a Blogging Web Site is No Longer Enough
Because there are so many blogs and web sites about blogs on the internet, it can be tough to distinguish your blogging web site from all of the others. Whether you are starting up a new web site aimed at bloggers or whether you are looking to make your existing blogging site more distinctive, the key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche.
If you can fill a unique need in a way that no other web site does, you’ll be able to build a lasting readership among web surfers. Once you have discovered a niche, you will still have a lot to do, but finding your place in the blogosphere is the place to begin.
Every great blogging web site starts with a great idea, and you can’t build a successful site that will last without one. There are many great sites aimed at today’s bloggers, and competition for the attention of this growing demographic is fierce. To make your blogging web site stand out from the pack, you will need to offer something that no other site is currently offering, or you will need to do the same thing that an already popular site does but in a more impressive or valuable way.
One way to discover an ideal model for your blogging web site is to look at the sites that have successfully captured a blogging audience already to determine if you can appropriate some of their strategies to help realize your vision. Of course, you will also need to add a unique flair to your project in order to stand apart from your competition.Setting up AdSense on your Blog is a breeze, and you can complete the whole process in less then an hour. Free $97 Adsense Secret Ebook on Adsense Tips here.
Many people agree that the web sites that do the best in today’s market are the sites that have the most personality. The fiercely individual surfers who are bloggers are a demographic that responds especially strongly to personality, so consider how you can give your site a unique and attractive feeling by lending your own voice and sensibility to your site’s design and content.
Once you have a great idea for your site, have pinpointed a special niche that you are well equipped to fill, and have infused the site with personality, the next step is figuring out how to get the word out to bloggers. In the long run, a great idea just isn’t enough to propel your blogging web site to success. You will need to draft a smart and realistic marketing plan in order to draw readers to your site. Once you hook a blogger, your great content will keep them coming back, but it is vital to get that first glance or your site won’t have a chance to shine.

With websites, nerve-wracking HTML tweaking with the use of a web editing application is required before you can update them. As with blogs, platforms that concentrate more on content get rid of the rigors of working out HTML codes before you can publish.
A website versus a blog in terms of web usability.Web usability refers to how to increase the conversion rate with the user-friendliness of an application.
Usability-wise, a blog may not differ that much from a website. However, due to the ease of use of a blog and since it’s also relatively easier to customize with all the ready templates, altering stuff to make it more helpful to visitors is also a lot less-taxing compared to a website that requires design skills and copywriting skills.
However, there are still some usability issues that bloggers need to address to be more effective in the field of blogging such as: hyper linking without the proper or identifying anchor links, not including an author’s biography page or a well-stated “About Us/Me” page, not-so-great posts and post titles, no author photo, great posts buried, etc. If one wishes to become a well known or as a credible figure in the field he or she is blogging about, those aspects of an excellent blog need to be given proper attention.Setting up AdSense on your Blog is a breeze, and you can complete the whole process in less then an hour. Free $97 Adsense Secret Ebook on Adsense Tips here.
A website versus a blog in terms of author-reader interaction. Blogs have this commentary feature where readers can leave a comment to any post they want to react to. The author of the blog can easily interact by also leaving a comment that’s directed the commenter. With that feature, a blog offers more for the author-reader dialog compared to a website. However, a website usually has a “Contact Us” page where an electronic mail can be sent to the webmaster or department concerned.How can you find high paying keywords for your Blog? Free $97 Secret Adsense Book at http://www.honestreview.info/adsense/index.html
In conclusion, if you will be offering information that does not require regular updating, a website may just serve you well. But if you want more interaction going on and frequent updates without going over the fuss of HTML mess, a blog will work it out for you. But did you know that these two could also go hand in hand? Just do your homework and it will be an easy feat to work with either of these two applications.